Chord Electronics Ultima Roadshow at Audio T Swansea

On Friday the 18th and Saturday the 19th of November 2022, Audio T Swansea invites you to experience British High-Fidelity Royalty from the comfort of one of your favourite Audio T sofas…

Amongst the many treats on show, Chord Electronics will be showcasing their astonishing Ultima Series alongside a pair of mighty SCM50 loudspeakers from ATC. We’ll also be joined by Maurice Tryner, UK Sales Manager for Chord Electronics, who will be on hand to answer all of your questions during the two day event.

So, let’s take a look at what you can expect to find on show…

Main Hall

Yes, we’re repurposing our shop floor for the main event, but doesn't “Main Hall” sound so much more grandiose? As well as refreshments, you’ll be able to sample the following…

First Floor Suite

We’ll be using this space to demonstrate some of the more compact and intimate options available from Chord Electronics, including…

Ground Floor Suite

So, that’s what you can expect to see on the day, let’s take a look at the background of some of the brands we’ll have on show…

Chord Electronics

Chord Electronics first took flight from the aviation world, "where engineering without limits means uncompromising standards." This concept (conceived by company owner John Franks), has shaped their philosophy since their inception in 1989. Their first amplifiers were supplied to the leviathan that is the BBC, followed by world-leading studios including Abbey Road, Sony Music (New York) and later, The Royal Opera House at Covent Garden.

Their reputation within the professional world generated clamour for a domestic range, encompassing the design, engineering and build standards demanded of the finest professional equipment. Today, Chord Electronics apply proprietary technologies to all of their products made in their bijou Kent factory and deliver studio-grade audio performance across the entire Chord range.


ATC Loudspeakers

First formed in 1974 by Billy Woodman, with the sole goal to manufacture custom drive units for the professional sound industry, ATC quickly made its mark with the 12″ PA75-314 driver, a design capable of handling more power and producing less distortion at a higher sound pressure level than any other unit on the market.

The next decade witnessed the introduction of complete speaker systems and further versions of the high power PA drive units used in OEM form by many leading manufacturers and performers – Pink Floyd and Supertramp were early customers. During this period ATC researched and developed the first active system elements, introducing the EC23 Active Crossover with built in phase correction. A contract with Danish Radio for an active portable monitor provided the opportunity to integrate the new SCM50 and SCM100 speakers with a Tri-amp pack and electronic crossover to create the industry standard SCM50A and SCM100A, the first reliable and accurate active systems. With regular fine tuning they remain as popular today in both professional and hi-fi applications.

Linn Products

Linn Products was founded by Ivor Tiefenbrun in Glasgow, Scotland, in 1973, the company is best known as the manufacturer of the Linn Sondek LP12 turntable.

From 2007 Linn was one of the first audio manufacturers to introduce digital music streaming using the home network and internet. This has become the focus of the company's strategy leading to audio systems to support digital music playback of 24bit/192kHz studio master quality recordings using a digital stream over a home network.

Linn Records was the first to sell DRM-free 24-bit Studio Master quality tracks downloaded over the internet.

This network approach was extended in 2013 with the introduction of the Linn Exakt technology to retain the 24-bit lossless signal in the digital domain to the active crossover.

In late 2014 Linn announced the integration of TIDAL's lossless music streaming service into Linn DS digital players enabling access to over 25 million audio tracks at CD-quality over the Internet.

Originally based in the Castlemilk suburb of south Glasgow (opposite Linn Park), it is now based just outside the city, between Waterfoot and Eaglesham, East Renfrewshire.

So now that you know what we’re working with, we advise that you book early to avoid disappointment…

Telephone 01792 474608 or email swansea@audio-t.co.uk to reserve exclusive use of one of our three demonstration suites, have a chat with Maurice from Chord Electronics, all while Nic, Adrian & Andy will be on hand to help out and make tea.

We look forward to seeing you at what promises to be a memorable event.

Thanks for reading.

Adrian – Audio T Swansea

If you have any questions about any of the equipment featured in this article, or any other Hi-Fi or home cinema enquiries, be sure to Contact Us.

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Chord Electronics can be found at the following Audio T stores -

ATC Loudspeakers can be found at the following Audio T stores -