Primare And The Wonderful Prisma Technology Arrives At Audio T Brentwood

We’ve just received our new stock of Primare equipment and we’re mightily impressed! This Swedish company has been making exceptional Hi-Fi products for over thirty years and always with a beauty of style and sound. They have now launched a new “connectivity and control technology” called Prisma which can be incorporated in their new modular range of separates.

Firstly they’re beautiful!


And the fit and finish is exceptional.

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The first two models to show are the 35 range comprising I35 integrated amp and CD35 integrated CD player or DD35 CD transport. They sound gorgeous. Appropriately we put a CD of Eivor into the player, the album Slor, and the sense of scale and imagery through the Bowers and Wilkins 805 speakers was breathtaking. The addition of the Prisma technology takes them to another level adding app control, Bluetooth, Airplay, and Spotify Connect. Prisma also has Chromecast built in allowing you to cast from your phone or tablet direct to the Prisma module.

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The I35 has analogue (balanced and single ended) and digital inputs as well making it a truly versatile and comprehensive performer.

Down from that is the 15 range comprising the I15 integrated amp and DD15 CD transport

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These are equally beautifully built and can also be equipped with the same Prisma technology as their bigger siblings.

Sticking with the Scandinavian theme, we put some of Bjork’s most recent Utopia album on playing through the equally Scandi Dali Oberon 5 speakers. This album has an incredibly wide dynamic range which just sang through the speakers being driven by the little I15 (they’re only about 2/3 width).

We are really looking forward to getting to know these lovely components better, why not come in and try them for yourself.

We would like to thank all of our customers this year and wish you all a very Merry Christmas and a Happy New Year!

Paul, Francis, Jason and Boswell

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Primare Hi-Fi products are available at the following branches of Audio T:
Brentwood, Bristol, Cheltenham, Manchester

Michell My Belle! Customer Upgrades His Gyro Turntable With Michell Techno Tonearm

Christmas arrives a little early for one of our customers as he has treated himself to a new tone arm on his Michell Gyro turntable. He had an ageing Rega RB300 previously installed on the turntable that was starting to become troublesome. With our advice the customer chose the obvious choice, the Michell Techno A tonearm in black to match the existing finish of the turntable.

Michell Gyro with new Techno A arm fitted

Michell Gyro with new Techno A arm fitted

At the same time we have also removed the old acrylic plinth and lid giving the deck a much slicker look and feel. This was achieved by adding the Michell Gyro Spyder kit as shown below. The old deck is dismantled and the feet are removed from the plinth and threaded on to the new Spyder.

Michell Gyro Spyder kit

Michell Gyro Spyder kit

Techno A arm unboxing

Techno A arm unboxing

New arm mounting plate

New arm mounting plate

The old arm mounting plate needs to be replaced as it is the single mounting point plate. The new mounting plate is seen fitted in place above. The new three point mount all ready for the new tone arm.

Tonearm mount from top

Tonearm mount from top

Techno A arm fitted

Techno A arm fitted

Next we need to fit the cartridge to the tonearm. Our customer decided to go for the Rega Ania MC cartridge as shown below.

Rega ANIA MC cartridge during fitting

Rega ANIA MC cartridge during fitting

Rega ANIA MC cartridge

Rega ANIA MC cartridge

Now we need to adjust the height of the tonearm to make sure the vertical tracking angle is correct for the cartridge installed. This is achieved by the clever Michell thread at the mounting of the arm. In this case no adjustment was needed so the three mounting screws can tightened to fix the tonearm in place.

Tonearm height adjustment

Tonearm height adjustment

Michell Techno A arm Scallop counter weights

Michell Techno A arm Scallop counter weights

Two different weight scallops are supplied depending on the weight of your cartridge. In this case the larger of the two has been used.

Scallop counter weight in place

Scallop counter weight in place

Checking tracking force

Checking tracking force

Above we are checking the tracking weight using Project Measure IT stylus balance gage.

Ready for the first play

Ready for the first play

Cue up ready……”drop the needle on the record”

Cue up ready……”drop the needle on the record”

Michell HR power supply + Nytech CDP122

Michell HR power supply + Nytech CDP122

Above is the is older Michell HR power supply (this has now been replaced with a more modern looking box and case work) alongside the Nytech CDP122, our weapon of choice at the moment when it comes to supplying moving magnet or moving coil setups.

Final pic of the completed setup

Final pic of the completed setup

Thanks to Steve for his permission to blog about his latest audio upgrade. In the pic above we have the front of his home cinema setup. The classic Pioneer plasma, Arcam AVR550, REL S3, Oppo UDP-203 & the now discontinued Bowers & Wilkins 683S2 teamed with the HTM61S2 center speaker. He finishes off his surround system with two B&W M1 speakers on the rear and B&W CCM665 in the ceiling for Dolby Atmos, creating a very impressive 5.1.2 system. Michell Techno A arm and Rega ANIA MC cartridge is available from all branches of Audio T.

Michell Engineering turntables are available from the following branches of Audio T:
Brentwood, Cardiff, Manchester, Southampton, Swansea

Thanks for reading: Hefin, Nick (blogger) and Kerrin Audio T Cardiff.

Lagom & Hygge From Sweden Introducing Primare Prisma

Lagom (“lah-goam”) = Everything in perfect balance. Hygge (“heu-gah”) = The highest expression of living. The deep satisfaction of time well spent.

Two words that permeate through everything that Swedish company Primare make and do. Something that we can well appreciate and understand now that we are the proud sellers of all things Lagom and Hygge!

There is a sense of perfect balance and satisfaction that comes together very neatly in Primare’s new I35 integrated amplifier. As part of the Prisma range the I35 is the latest version of their iconic 30 series integrated amplifiers and is the first one to feature their brand new all analogue Class D amplifier technology, what they call UFPD2. Primare boast that this new power platform fully exploits the potential of Class D amplification.

A big boast. Can they back it up with action!?

According to the official blurb (I love that word) The I35 amplifier can deliver 150 watts at 8 ohms across the entire audible bandwidth and to see (or hear) how this equates into sound quality in the real world we decided to pair it up with the rather brilliant Martin Logan Electromotion X electrostatic loudspeakers and see what occurs!


Now, because the I35 is available in three versions…….

  1. Basic amp with no extras

  2. Amp with rather nice DAC built in

  3. Amp with DAC and Streamer module…….. and we have the third option we can stream as much as we like!!

So first up from Tidal was the totally amazing thing that is the album Khmer by Nils Petter Molvaer on the ECM record label. This is an album that is amazingly well recorded with an especially juicy bass sound. A great one for demo use and for putting speakers through their paces.


As a pairing this combination of amp and speakers possessed that holy grail of hi-fi systems in the way it totally brought the music to life. The sound is fast, clean and agile. Soundstaging was wide and deep. The Primare i35 allowing the Electrostatics to deliver an un-coloured window into the music.

Next through the streamy bit on the Primare was the new helping of Prog Rock genius that is Roine Stolt’s new album called Manifesto of an Alchemist.


Again the Primare showed an ability to be both viscerally exciting and revealing in detail way beyond its price! This is one of those really magical amplifiers that should prove once and for all that Class D really can offer quality and affordability and make you think, do I really need to spend more? It is a fantastic amplifier, a very good DAC and a more than decent streamer! I can honestly say that I have not had this much fun with an amplifier since the days of chrome bumper Naim gear……remember them!!

Prisma provides multi room/multi zone connectivity and control for playback of stored and streamed media. Wired or wireless all managed from any mobile device through a dedicated control app. In addition to Bluetooth, Airplay and Spotify Connect Prisma features Chromecast built in a unique streaming portal allowing effortless direct connection to literally hundreds of streaming applications.

There is also a well nifty matching CD35 CD player should you want to add one to the system …..perhaps more on this at a later blog!!


All of these Primare products be auditioned at the Cheltenham branch! We hope to see you soon - Jon, Farid & Andy

Primare Hi-Fi is available from the following branches of Audio T:
Brentwood, Bristol, Cheltenham, Manchester

Chromey Takes A Trip Along The i35 With Primare.

For those of you that may already know of the Swedish Hi-Fi manufacturer Primare, you will know that they have been around for over thirty years and have produced some of the best looking Hi-Fi to come out of the Scandinavia.

So when we got introduced to the new i35 integrated streamer amplifier from Primare, it wasn't a surprise to see a stunning looking piece of Hi-Fi. The only question was, will it sound as good as it looks.

So without further ado, here it is and it doesn’t disappoint…

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Interestingly our favourite bespoke men’s clothing retailer also stock one of the best Swedish tie and shirt designers in Sweden, Eton. So, for our blog we needed some pictures and we thought why not take the photographs over at Doherty Evans & Stott and keep the Swedish theme going.

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Right then, to the sound quality, 150 watts into 8 Ohms of class D amplification, delivered through ultra-short signal paths. Primare have built their theories into metal and circuity, utilising ultra-short signal paths thus reducing the signal to noise ratio, lowering the noise floor and giving way to cleaner sounding musica. So the result is an impressive open sound that doesn’t disappoint.

To give you an example, we have the i35 running on the our ground floor at Manchester store. A gentleman popped in and asked to listen to the Naim CD5si CD player. Our demonstration room was busy upstairs, so we connected it to the Primare i35 on the shop floor, which was driving a pair of Dynaudio Contour 60’s. The results were stunning, we played Solid Air from John Martyn via the standard RCA output from the CD5si into one of the analogue inputs on the i35. All we can say is that as a regular Hi-Fi amplifier with analogue inputs the i35 is more than capable of holding its own against other £3k+ amplifiers. (and the customer purchased the CD player!).

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But that’s not all, remember the Primare i35 is also a very capable network streamer and DAC, and as good as it is with the RCA inputs it’s even better with its digital streaming duties. Using the slick looking Prisma app we directed the i35 to our ever-burgeoning collection of hi-res music files and pow!!. The i35 takes another leap forward in sound quality. With insane amounts of detail the Primare just plays music with aplomb.

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Around the back we have an array of inputs. Multiple optical and electrical co-axial inputs with USB. 2 balanced XLR analogue inputs for those high end sources. Throw in a few RCA inputs and outputs and even network LAN in and out and you have a full compliment of connections.

For those of with a keen eye you may have noticed the gold plated threads for attaching a Bluetooth and wireless aerials. (we didn’t have those connected in as we had our unit wired via an ethernet connection). So you can cast your music straight from an Apple or Android device, be it a tablet or PC or phone.

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Now, as we mentioned earlier, we took the photographs at Doherty Evans & Stott in order to snap a few shots with other products from Sweden. In this case beautifully crafted ties and shirts from Eton. And it looks like Chromey is keen on those lovely ties too, but at 43mm tall his only option is to tuck himself in…

…ah well. (bless him)

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Primare have the finest selector switches, the impeccably polished chrome selector switch offers such a satisfying clunk as you change inputs, just oozing quality. “yes my selecta”

Primare have the finest selector switches, the impeccably polished chrome selector switch offers such a satisfying clunk as you change inputs, just oozing quality. “yes my selecta”

Everything in this picture is designed in Sweden, the shirt, the ties, the Primare i35. However, Chromey was hewn out of solid steel somewhere in the Empire.

Everything in this picture is designed in Sweden, the shirt, the ties, the Primare i35. However, Chromey was hewn out of solid steel somewhere in the Empire.

The Prisma app running on our Ipad.

The Prisma app running on our Ipad.

The front display on the Primare i35.

The front display on the Primare i35.

Right then, that just about covers it. The rest is up to you, does the Primare i35 streaming amplifier tickle your fancy? If it does, why don’t you arrange for Audio T Manchester to demonstrate it to you.

Our demo model is up and running on the shop floor at the moment.

Munir, Dave, Simon, Mike and Haden are waiting on standby and ready to help!.

Primare Hi-Fi products are available from the following branches of Audio T:
Bristol, Cheltenham, Manchester

Audio T Bristol Welcomes Primare Prisma Range

Primare have been making quality Hi-Fi for over 30 years and their equipment is incredibly well engineered which isn’t just for appearance as it sounds great. The move to streaming has not passed the guys at Primare  by. Their streaming system, called Prisma, is a very capable media solution offering Airplay, Bluetooth, Spotify and Chromecast built in. This allows a seamless solution for all your streaming and multi-room needs.

Primare i35 Range


The Primare i35 streaming amplifier is a cleverly thought out piece of audio engineering. It’s modular design means it can function in any which way you want. So you could buy it as a standard Hi-Fi amplifier which provides ample power, 150w per channel, just add the matching high quality Primare CD 35 CD player. If you already have a streamer you can buy the amp with a card installed for high quality digital playback. If you don’t have a streamer all is not lost as you can buy the i35 with the previously mentioned Prisma solution. If you have an amplifier and need a CD player but you also want to delve into the world of streaming you can buy the i35 CD with Prisma and away you go. I think Primare have all combinations covered here.

Primare i15 Range


The Primare i15 amplifier and DD15 CD player s is similar to the i35 range but in a small package. The amplifier is only available with prisma installed so you could buy that for a complete streaming solution or as part of a muiti-room system. It will drive most speakers with its 60 watts per channel output. If you need CD playback there is a matching CD transport and if you just need a CD player come streamer then it is available with Prisma built in.

We have tried all the above with different speaker combinations and genres of music. We think they perform admirably in terms of the sound they produce and functionality they offer. The streaming side of things is a pleasure to use, which means you can simply get on with listening to music.

As always we say don’t take our word for how good the Primare is, come along and have a listen and judge for yourself. Martin, Max and James - Audio T Bristol.

Primare Hi-Fi products are available from the following branches of Audio T:

Bristol, Cheltenham, Manchester

Don't Be Afraid To Catch Feels: The Arcam SA20 Amplifier

Arcam aficionados and Hi-Fi buffs with good memories will recall Arcam's previous series of amplifiers (the A29, A39 and A49) had a clever output stage design (Class G), whereby it ran Class A for the 1st 20 watts or so, then kicked in Class A/B when more power was required; the cannon and kettle drums at the crescendo of the 1812 Overture, to use a worn-to-the-point-of-transparency example. This gives it a generous soundstage, and a very solid, clean, open, grown-up sound.

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The Arcam A-series of amplifiers was so well received and successful, that they've kept the design idea for the new HDA range, (currently 2 amplifiers and a disc/network audio player) plus given it a thorough re-working. So much so, the current baby model - the SA10 now has better performance than the old A29 and our eponymous hero the SA20, better performance than the old A39. In addition to the considerable performance upgrade, Arcam have added a very useful DAC (I shall expand on this in a later blog) derived from their work with the famous irDACMk2. Taken with the moving-magnet phono stage, this is very much the modern amplifier.

Customers demand lots under the hood these days.

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That's all well and good, shiny toys for all the good boys etc, so what?

Well; I recently had a gentleman walk in with a couple of LPs tucked under his arm and ask me
about suitable turntables for him. After a bit of chat (*highly* skilled sales technique surely?-ed), we settled on the Rega Planar 3 Elys2. It's a cliche for a reason - there's not much to touch it at the price.

"May I have a listen?" says he, raising his vinyl (very nearly an armful*)

"Of course" says I, "Can you give me a minute to take it up to the demo suite?"

"Please take your time" (What a nice man.)

Casting about for an amplifier with a phono stage, my eye settled on the SA20: nice amp,
got a magnet phono stage, not terribly expensive, will drive these Monitor Audio Silver 200s I've got upstairs already, it’ll put the Planar 3 under a microscope, chap's got M.A. speakers at home, happy days.

*couldn’t resist

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We settle in with a cup of tea (thanks Chris!) and after a couple of piano concerto snippets (all very nice, the recordings aren't exactly brilliant but it doesn’t diminish our enjoyment) things are going pretty well. After twenty minutes and everything's warmed up, my gentleman pulls out an album featuring Yo-Yo Ma (hey! I've heard of him) and the pianist Katherine Stott....

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...and he asks me to play Le Cygne (The Swan) by Camille Saint Saens.


Four bars in and I turn to look if he's getting what I'm getting. He's all glassy-eyed and pulling a tissue out of his jacket pocket, whilst I notice my throat has gone a bit thick.

"Ieusu Mawr" he says, "That's got me where I live"

I nod in agreement and mouth the word "Fantastic".

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Thanks for reading. You’re all very welcome to pop in anytime for a listen and chat - Nic, Chris and Adrian (blogger). Audio T Swansea.

Arcam Hi-Fi products are available at the following branches of Audio T: BrentwoodCardiffCheltenhamEnfieldOxfordPrestonSouthamptonSwanseaSwindon

The All New Cyrus One HD Integrated Amplifier With aptX Bluetooth

New into Preston store this week is the brand new Cyrus One HD. Based on the award winning Cyrus One, the One HD is housed in the same size cabinet but features much more on the inside.

With an impressive 2x 100 watts per channel and featuring (SID) speaker impedance detection, which automatically matches the amplifiers output response to the electrical load of the loudspeakers.

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We paired it up a pair of Neat Acoustic SX2 speakers and the legendary Rega Planar 3 with Elys 2 cartridge and were blown away with what we heard from such a compact unit. It filled our demo room and drove the Neat SX2 with ease!

Unlike the Cyrus One, the One HD relies on the Cyrus ONE HD control app, so there is no IR remote supplied in the box. This is a free app that is easily downloaded from the Apple or Android app stores and works great.


If headphones are your thing, the on board class AB headphone amplifier will not disappoint. When the headphones are connected, a large toroidal transformer is switched just to power the headphones, giving a presentation that is on par with most standalone headphone amplifiers we’ve tried.

For the audiophile that likes to stream their music, the built in aptX® HD compatible Bluetooth will allow you to stream at better than CD quality straight from your phone or tablet, or connect via the asynchronous USB 2.0 input for even higher resolution files.

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The Cyrus One HD has three line level inputs, (one of which is an optional AV integration option for the movie enthusiasts out there). An Optical Toslink digital input perfect for TV audio and a Coaxial SPDIF digital input. With dimensions at just 85mm high x 220mm wide x 390mm deep, the amplifier will integrate with any existing equipment perfectly.

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We look forward to playing it for you. Ian, Gavin & Andy - Audio T Preston.

Cyrus Hi-Fi products are available from the following branches of Audio T: BrentwoodCardiffEnfieldManchesterPortsmouthReadingSouthamptonSwindon

PMC enCORe (Did You See What We Did There?!)

At the risk of banging on about the PMC Cor again and saying we told you so...  Well, we told you so... or rather here is what one of our customers wrote to PMC after reading all about Cor on our store blog:


"Just ordered the Cor amp from Audio T Southampton after a home trial. What a stunning piece of kit. I knew my PMC Fact8s were capable of more but never thought I would be able to afford an amp good enough to really make them sing. As soon as I saw their blog about it I was straight over!!

The review in The Ear told me it was wonderful. It just ISN'T THERE.!!!!  IT'S MAGIC.

Both CD and FM are transformed. Don't know what the wait time is but it won't matter as it is incredible.

Hope you sell lots of them. At the price they should fly off the shelf 'cos they beat anything else in that price bracket out of sight."

- Mr. F, United Kingdom

Mr F didn't have to wait very long and is now the very happy owner of a brand new PMC Cor amplifier.  Our demo Cor is back in store, ready for anyone else wanting to experience the magic, either here or on a home trial.  You really won't want to miss out on this one!

See you soon,

Alan, John and Wayne

Cor! The PMC Integrated Amplifier Is Here and It's Awesome!

We are delighted to announce that our long awaited and much anticipated PMC Cor integrated amplifier has finally arrived!


It is currently warming up (just what we need in this weather!) and running in nicely in our demonstration room.  The unlikely looking system we have set up for this purpose may not be the most harmonious visual match, but sounds absolutely stunning.


Punching way above it's diminutive size, and very modest price, is the Auralic Aries Mini Wireless Streamer, supplying high resolution music from Qobuz Sublime and Tidal Masters.  The USB digital output is linked via a Chord Shawline USB cable to the magnificent Chord Electronics DAVE DAC.


We have heard nothing that comes anywhere close to the sheer musicality of the Chord Electronics DAVE DAC.  Any digital signal input emerges sounding totally engaging and the high resolution music such as those from Qobuz Sublime sound, well, sublime.  Digital doubters really need to hear DAVE...


DAVE is connected to our PMC Cor with a ChordMusic RCA analogue interconnect.  Well, we weren't going to take any chances, and you can't get anything better than ChordMusic to let the music flow, totally unimpeded, hence it's name.


PMC Cor has sounded every bit as good as we remembered, even from new and cold, so can only get better and better as it runs in and components warm up.  It just sounds effortless and capable of dealing with the most demanding music into any speaker at any volume.  Fortunately it doesn't run hot, a definite bonus in the current climate!  


To complete our Cor running in system we have a pair of our most popular speakers, the PMC Twenty5 23.  Compact and slim enough to guarantee domestic harmony they deliver enormous clarity and PMC's Advanced Transmission Line guarantees agile deep bass which belies the unimposing cabinet dimensions.

We are having a ball listening to this system.  Playing Diana Krall's album 'Turn up the Quiet' 192Khz/24bit from Qobuz Sublime, it's as if she is in the room and piano and double bass sound so solid and real. It really is magical!

Just give us a call if you would like to listen to any, or all, of the above.  

See you soon,

Alan, John and Wayne - Audio T Southampton

PMC Hi-Fi products are available from the following branches of Audio T:

New Arcam HDA Range SA10, SA20 And CDS50 Arrives At Audio T Swindon

The new Arcam HDA range has arrived! HDA stands for High Definition Audio and the range comprises the new SA10 and SA20 integrated amplifiers as well as the new CDS50 CD/ SACD player which also boasts network streaming.

The new Arcam SA10 (replaces the Arcam A19) integrated amplifier and delivers 50 watts per channel. The new Arcam SA20 (replaces the Arcam A29) and delivers 80 watts per channel.


Both integrated amplifiers offer analog and digital inputs. There are 3 sets of analogue inputs, a MM phono input for a turntable and 3 digital inputs (2x coaxial and 1x optical). Pre-out sockets on both amplifiers which will allow and upgrade path should you want to add a power amplifier in the future.


The new Arcam CDS50 player supports playback of both formats, CD and SACD and offers network streaming via the Arcam Music Life app, which we will show you more about later.


On the back of the CDS50 you will find 2 sets of analogue outputs (phono & XLR), 2x digital outputs and even 2 digital inputs (1x coaxial & 1x optical) . The digital inputs allow you to connect a TV or a set-top box to the CD player. You can select the inputs via the supplied remote control.

Analog and digital in and outputs

Analog and digital in and outputs

The Arcam CDS50 offers network streaming. You can se it up wirelessly via the supplied aerial or hard-wired via the ethernet socket on the back. Once connected to your network you use the Arcam Music Life App to control, select and play music. There is a lot of choice of what you can play. Let's have look.

Arcam CDS50 connected to the network

Arcam CDS50 connected to the network

You can access your own CD collection that you ripped (saved) to a network hard drive (NAS), Internet radio (thousands of stations for free) and podcasts. Available music steaming services (provided you are a subscriber) are Tidal, Napster, Deezer, Qobuz and Highresaudio. There's lots of choice and fantastic if you like the highest available audio quality!


Let's set it all up and have a listen!

Arcam HDA set up with HiFi Racks Podium Slimline

Arcam HDA set up with HiFi Racks Podium Slimline

The new Arcam HDA range with Spendor A2 speakers

The new Arcam HDA range with Spendor A2 speakers

We connected a pair of Spendor A2 speakers and the results were very nice indeed. We listened to Amy MacDonald's Album "This Is The Life" through the Arcam SA10 and CDS50 combination and the sound is very clean and open, her voice and the instruments sound very rich. We changed the amplifier to the SA20 and we can hear the extra control the SA20 offers at low and higher volume levels. There is more separation between the instruments, Amy MacDonald's voice stands out more in the room and the bass sounds tighter.

Please come in for a listen and bring your own CD's, usb stick or hard drive. We will provide tea and coffee. Thanks for reading.

Stefan and Andy - Audio T Swindon

Arcam Hi-Fi products are available from the following branches of Audio T: